Andy Merskin

Denver, CO

The importance of play in creative work

October 17, 2025

Play isn’t a distraction—it’s the source of innovation. When I step away from goals and constraints, the best ideas emerge organically.

I schedule time for unstructured exploration: sketching without purpose, building prototypes for fun, experimenting with unfamiliar tools.

Play reduces fear of failure. When nothing is at stake, creativity flows freely. Breakthrough solutions often come from these playful moments.

The most successful projects balance serious intent with playful exploration. Play fuels the creative engine that drives meaningful work.

Never underestimate the power of play. It’s not wasted time—it’s invested imagination that pays dividends in unexpected ways.