Saying yes to everything means saying yes to nothing. Every feature, every request, every opportunity has an opportunity cost.

I evaluate each ask against our core mission: Does this move us closer to our goals? Does it serve our users? Does it align with our values?

When something doesn’t fit, I say no clearly and kindly. I explain the reasoning, suggest alternatives, and redirect to what matters most.

Saying no creates space for what truly counts. It protects focus, maintains quality, and honors commitments.

The most successful products aren’t those that do everything—they’re those that do the right things exceptionally well. Learning to say no is learning to succeed.